Otto International, through its 3D digital design competence center, featuring, leverages digital tools to revolutionize its Digital Product Creation (DPC)
As a staggering 92 million tonnes of clothing waste is produced annually, we prioritise utilizing digital tools and keeping up with sustainable advancements in the fashion industry to leave a positive impact on the environment.
To further advance our digital sustainability initiatives, we developed a four-streams to minimise our contribution to landfill waste: material virtualisation, digital pattern development, 3D style creation, and product sales and marketing.
The collaboration between featuring and KM. ON has resulted in improved simulation of 3D styles and the creation of accurate physical samples. The adoption of 3D technology has also allowed for the reduction of physical samples in pricing negotiations and the use of digital showrooms for style review and approval.
In 2023, a global team consisting of a digi-hub based in Dhaka, Bangladesh, and Dongguan, China, together with a head office in Hong Kong, organised several events and training sessions to promote digital transformation among a diverse range of industries. Now is the moment to gather and highlight the significant events taking place inside our prominent team in 2023. We are eagerly anticipating the expansion of digital development and solutions in 2024.
Now Everyone is talking about AI these days.
AI (Artificial Intelligence) is a broad word that encompasses a variety of technologies. Intelligent behaviour technology ranges from simple algorithms to sort data to complex systems that can simulate human-like thought processes.
The featuring team has been using Ecoshot’s generative-AI techniques from Metail’s AI Imagery product since 2020. Despite facing challenges in AI production timing and poses, Ecoshot’s Generative AI enabled quick and quality-driven model production. featuring LIMTED met deadlines, created digital models that matched fit avatars, and eliminated manual adjustments. The experiment demonstrated the effectiveness of AI over traditional methods and the quality of AI-generated models, showcasing the future of digital fashion presentation.
The Oi Ernsting’s family team in Dhaka and featuring’s digi hub transformed the Oi Dhaka 7th floor into a pop-up Design Studio for an Ernsting’s family visit in September 2023 to showcase not only the market’s creativity but also Oi’s digital approach to product development combined with a new showroom concept.
The implementation of digital product development contributes to sustainable supply chains. It reduces the amount of waste generated, increases efficiency, and reduces the need for transportation. Additionally, digital product development allows for better tracking of products, which helps to ensure that resources are used in a responsible and sustainable way.
featuring LTD completed the FAL (Fitting Agreement License) certification exam in August and was granted the FAL, Fitting Agreement License, with a satisfying score of 98/100. What exactly is a FAL, and why did Featuring LTD apply for one?
In June 2023, featuring LTD organised a workshop in our Dongguan Digi-hubs. This workshop provided insight into various aspects of 3D flat knitting and allowed all participants from the local industry, including buyers, designers, technical designers, suppliers, and experts the opportunity to learn, share, and exchange experiences.
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